While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like As many others point out have been responsible for that progression.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steven Neil was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
After this, Pop Secret was purchased, and then Kettle Chips. This way Steven Neil was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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